The audience respond to these changes Essay Example for Free

The audience respond to these changes Essay Task: How does Shakespeare present the changes which occur in Capulet throughout the play and how do the audience respond to these changes? From analysing Romeo and Juliet as an audience I have seen Capulet in many different ways. I have seen him as the caring father, the ruler and the person in charge. In some scenes as an audience I have been quite sympathetic towards Capulet but then in other scenes I have felt that he has been rather harsh to members of his family and other characters in the play. From looking at Act 1 Scene 1 I saw that Capulet was a very irresponsible character. When he saw that there was a brawl between the Capulets and the Montagues, he wanted to get involved. His wife, Lady Capulet, told him that it was the wrong thing to do but he dismissed this. So from the first scene, it has already made us aware, that he has control over the family and that he does not like to be told what to do. This scene links with scene 5 because again Tybalt questions his authority and he becomes very angry with him and says some very rude, arrogant things, in his concealing conversation with him. The other side of Capulet, which we as audience see is his caring, considerate side. He shows us this in a variety of scenes. The first time that this side of his character is illustrated is in Act 1 scene 1. He is willing to lose a good, kind, considerate husband for her daughter because of her happiness. This portrays to us that he is willing to put his daughters feelings first, although it may mean losing an eligible husband for her daughter. This is also shown in a similar way in Act 1 scene 5 at his old accustomed feast. In this scene he acts very warm and hospitable towards his guests. In this scene he shows fairness towards Romeo, although Tybalt does not agree. He shows fairness towards Romeo because he does not want to cause a commotion at the feast that he has organised. The next time that we meet we are in act 3 scene 1 Capulet Shakespeare has deliberately not allowed Capulet to speak. As the audience this is very significant because normally Capulet takes charge in situations like this but, in this situation he has stepped back and let his wife say what she feels. At the beginning of act 3 scene 5 Capulet is very worried about his daughter he used beautiful imagery he says that hes daughters tears were like a river, her body was like a boat and her sighs were like the wind. This is then completely contrasted because he becomes very sarcastic, abusive and harsh, towards hi wife, daughter and lady Capulet. The reverse in his attitude came around when Juliet refused to get married to Paris. In Elizabethan times daughters were like possessions and daughters were supposed to do what there parents told them to. Capulet said some very harsh things including: Hang thee young baggage, disobedient wretch This shows to us that his attitude towards his family can change very easily depending on the situation. Then he begins to think about resorting to physical violence and exclaims My fingers itch this implies that he could of hit his daughter. When Juliet then agrees to the marriage (under false pretences) Capulet then admires his daughter and is put back into his element. He again is focused on in control, organising his daughters grand wedding. His mood is again totally reversed he says My heart is wondrous light, but the dramatic irony of this is that we know that Juliet is going to appear dead so that she doesnt have to go through with her arranged marriage. In the concluding scenes in the play Capulets behaviour and mood change from being joyous and delighted to being in despair and shock. When Capulet Is arranging the wedding he is full of delight and excitement. His girl has been reclaimed. Again he is control of the situation, her id making the decisions and is giving out the orders. Again he is showing his status towards his servants by using crude language and showing them there place. Capulets feelings then again changed to despair when he realised that his daughter was dead. Capulet used elaborate imagery he exclaims that Death lies on her like an untimely frost Upon the sweetest flower of all the field This illustrates that hes daughter was not supposed to die. Also he says Ties up my tongue and will not let me speak this portrays what he actually felt for his daughter. Finally Capulet shows generosity towards the Montagues he makes the first move to bring happiness out of all the evil that has took place. This illustrates to us as an audience that really capulet can be very considerate and emotionalyly when tradgic things happen. He tries to make amends with people that were enemies and at the end of the play we realise that he doesnt want to bear anymore grudges against other people. To conclude from analysing the scene I have come to the conclusion that Capulets mood and behaviour changed repeatedly through the play. He can be a kind, considerate, caring, emotionally character in some situations. But ion other situations when hes authority is questioned he can lose his temper and say things that are very harsh and un -thoughtful.

Low employee satisfaction in Air Arabia

Low employee satisfaction in Air Arabia Air Arabia was launched in 2005 as one of the initiatives in low cost carriers segment in Middle East. Over the period of time it was able to build up a remarkable company name in the market along with a firm financial record of its own. After introducing problems related to Political, Social, Environmental and Technological (PEST) aspects of Air Arabia, this part concentrates on analyzing these problems with the help of basic organizational behavior theories. The report is divided in four sections, each one for Political, Social, Environmental and Technological aspects. In each section, OB concern of the problem followed by the problem from the case and the explanation is mentioned. People: Problem Statement: In previous section we discovered a problem that employees in Air Arabia were not satisfied with the low financial benefits provided against their high performance. Problem Highlight: Performance based Incentives Performance based incentives: This is a problem of pay for performance scheme. In pay for performance or say performance based incentive system, employees are rewarded in accordance to their performance. Now the problem is that employees can never be satisfied with the outcome of this particular form of reward system. This can be understood by Equity theory. Equity theory states that employees use to compare their position (here rewards) with those of other employees. So even an organization remain transparent in distributing incentives, until unless the employees themselves become satisfied in light of equity theory, the problem like the incentive problem in pay for performance scheme in Air Arabia remain standing.  [1]   Problem Statement: One of the major problems associated with employees is that company is not able to provide them with long term commitment regarding their performance appraisal and work effectiveness bonus. Problem Highlight: Performance Appraisal Performance appraisal: Performance appraisal is the measure of evaluating the performance of the employees. In air Arabia, the performance appraisal system presently in use incorporates the number of task and time limit of those task accomplished by the employees are recorded  [2]  . This forms the basis of the performance appraisal scheme in the company. (Performance-related pay, 2005) Now the problem in this scheme is that this does not count the quality and situation under which work is carried out. For example, in Air Arabia, the performance scheme is same for sales and administrative staff. Now administrative staff has clear work functions to follow whereas sales staff has to undergo filed work which is more challenging. The targets for sales staff are tougher to achieve than those of administrative staff. Thus the performance appraisal scheme in Air Arabia is not satisfactory and requires other schemes like 360 degree scheme etc  [3]  . Problem Statement: The case shows that Air Arabia exhibits problem of workforce management due to workforce diversity. Problem Highlight: Diversity Diversity: Leaders and managers in Air Arabia do not handle the workforce diversity effectively. In their effort to manage the diversity, they go with equal treatment strategy. In this strategy, each of the employees is treated equally irrespective of its cast, color, race and language they speak. This looks quite fair in first look but the approach is not helpful in country like Dubai. The country has people of different religion and cast, speaking different languages and has different educational schemes and mental aptitude  [4]  . Now the problem is some particular type of employees are always advantageous of this equality approach. For example, the work force of India is more fluent in English than the natives of UAE. UAE culture gives emphasis on Urdu and not English. Now because of low proficiency in English and the equality approach in diversity management, UAE natives are mostly under-rated than few foreign classes of employee. This introduces a sense of dissatisfaction and un-happi ness towards the job. Problem Statement: employees of Lufthansa Air went on strike to improve their working conditions. Problem Highlight: Work Environment Work environment: Work environment is a major constituent of an effective organizational culture. The work environment not only constitutes the physical constituents of the location but also the culture of the work like senior-subordinate relations, type of communication etc  [5]  . The situation here shows that the employees of Lufthansa Air are not satisfied with the work environment and went on strike. The actual reason for the dissatisfaction was companyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s pressure to work more than the required 8 hours to answer the increasing competition in aviation industry. This decision was not welcomed by the staff as it resulted in more hastiness in job and thus resulted in improper work conditions in the company. (Listening, the Doorway to Employee Commitment, 2005) Environment: Problem statement: Air Arabia had to reduce some of its other expenses like HR expenditure and to make it possible it has reduced intake of employees that had increased work pressure over presently working employees tremendously. Problem Highlight: Work Environment and Employee Shortage Work environment and employee shortage: The problem here is of bad work environment due to excessive work load because of lesser number of employees. The problem was resulted due to high oil prices which forced the company to shrink the workforce. This shrinkage resulted in high pressure on present work culture and thus decreased efficiency of work environment. Problem Statement: High operational cost which is internal factor of employee malfunctioning causing external effect over organization. Problem Highlight: Employee Inefficiency and Lack of Motivation Employee inefficiency: Lack of motivation The employees in Air Arabia were found to be less efficient and thus the company was compiled to increase its fare to sustain pressure of increasing oil prices  [6]  . The main cause of this problem can be lack of motivation in the employees towards the companyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s growth. If the employees would have been more motivated, they could have been more efficient and thus the problem of price hike because of high operational cost could have been prevented. This is a clear case of less motivated work force. (Listening, the Doorway to Employee Commitment, 2005) Problem Statement: Most of its employees have to work under pressure basically for the sustainability of the organization which has raised the level of employee dissatisfaction in the company Problem Highlight: Employee Dissatisfaction Employee dissatisfaction: There are a number of competitors of Air Arabia in low cost aviation industry which forces employees to work harder with limited resources. This results in greater employee dissatisfaction towards the workplace and more employee turnover rate. Technology: Problem statement: But all these technical advancements have an upper limit beyond which it cannot be stretched, and at that point employee performance comes into picture and has to be taken to its best possible level. Problem Highlight: Employee Training Employee training: The problem here is that when new technology is introduced in the company to cut operational expenses, the work and expectation from the employees also changes a lot. So there is a clear need to employee training. Employees are needed to be trained at new technology so that they are able to be a part of companyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s cost cutting scheme. Employee training is a necessary part of any organization which needs to be happen periodically  [7]  . Structure: Problem Statement: as employee commitment is an important issue and it cannot be handled by the organization without proper structuring and it is also one of the important issues faced by Air Arabia Problem Highlight: Leadership Leadership: In the case, we found that employees are not committed to the organization. This is the responsibility of the leader to keep the faith of the employees in the organization. Thus the company needs its leaders to take more active role. The leaders in the company need to motivate the employees and to maintain the commitment of the employees in the company. The structuring component in this problem is more of a requirement of a leader  [8]  . Problem Statement: Upper management is facing a problem to retain its entire structure which is similar to the case of Lufthansa Airways. There may be a need for an improved format of organizational behavior needed in this regard that can be provided with the help of proper training Problem Highlight: Training Training: The problem here is that due to the high instability of labor market in airline industry, the company is unable to maintain its talent pool which again is introducing instability in its organizational structure. This instability is supposed to be handled by reducing job turnover rate by more motivational training to its employees  [9]  .

Comparison of Into My Heart and I remember I remember Essay -- A.E. H

Comparison of Into My Heart and I remember I remember Both poems are about the past and are similar in many ways, but "I remember, I remember" seems much more upbeat about the past than "into my heart" A.E. Housman's poem describes the " lost content" of a speaker who is made unhappy when he realises the happy times he had when he was young are gone forever. In Thomas Hood's poem the speaker is also made unhappy when he is made aware that he can never re-visit those happy times he experienced as a child. They both explain the same idea in a different way; "Into my heart" makes its point in an obviously sombre way, but " I remember I remember " creates two moods: a happy and bucolic mood with images of his beautiful childhood, and an unhappy mood with his realisation t... Comparison of Into My Heart and I remember I remember Essay -- A.E. H Comparison of Into My Heart and I remember I remember Both poems are about the past and are similar in many ways, but "I remember, I remember" seems much more upbeat about the past than "into my heart" A.E. Housman's poem describes the " lost content" of a speaker who is made unhappy when he realises the happy times he had when he was young are gone forever. In Thomas Hood's poem the speaker is also made unhappy when he is made aware that he can never re-visit those happy times he experienced as a child. They both explain the same idea in a different way; "Into my heart" makes its point in an obviously sombre way, but " I remember I remember " creates two moods: a happy and bucolic mood with images of his beautiful childhood, and an unhappy mood with his realisation t...

Sustainable Agriculture Essay -- Research Paper Ranching Farming Paper

Sustainable Agriculture Agriculture has been a fundamental component of human societies for centuries. It is so fundamental in fact that it is often forgotten by those dependent on its products, but not directly involved in the production. As we enter the 21st century, agriculture is beginning to receive more attention from the general public as the implications of farming are realized and the problem of potential world wide food shortage is addressed. With the future in focus, much of agricultural establishment uses words like biotech, and high-tech to describe their goals for U.S. agriculture. With few exceptions, traditional agriculturalists see a continuing trend of industrial agricultural practices that continue to drive production to fewer, larger, and more specialized production units which are virtually responsible for all stages of the production globally. This increased specialization is dependent on new biological technologies and information technologies at all levels from farms on which the foo d is produced to the markets where it is distributed. While these forecasts are legitimate, a growing number of agriculturalists, concerned public, and educators envision a very different future for agriculture. Such a view is represented in the writings of John E. Ikerd, an agricultural economist and Professor Emeritus at the University of Missouri. In his paper, "Sustainable Agriculture: a necessary alternative to industrial agriculture", Ikerd questions whether the guiding trends of agriculture in the past hundred years can continue to be the guiding force of agriculture. He argues the while the tools of the "high-tech" future may be different from the tools of the industrial age, the objectives to specialize, mechan... ...l>. --- "Sustainable Agriculture: A Positive Alternative to Industrial Agriculture" 7 December, 1996. October 4, 2002 <http://www.ssu.missouri.edu/faculty/jikerd/papers/ks-hrtld.htm>. --- "Rethinking the Role of Agriculture in the Future of Rural Communities" 25, January 2002. October 4, 2002. <http://www.ssu.missouri.edu/faculty/JIkerd/papers/YaleRural%20Studies.html>. Pretty, Jules N. Regenerating Agriculture: Policies and Practice for Sustainability and Self-reliance. Washington, D.C.: Joseph Henry Press, 1995. --- "Supporting Policies and Practice." Facilitating Sustainable Agriculture. ed. N. G. Roling and M.A.E. Wagemakers. Cambridge: Cambridge University Press. 1998. USDA Press Release. "Fitting Farming Practices to Minimize Water Pollutionà ¤ 17 November 2000. November 10, 2002 <http://www.pestlaw.com/x/press/2000/USDA-20001117A.html>.

Epic of Beowulf :: Epic of Beowulf Essays

The poem begins with a brief genealogy of the Danes. Scyld Shefing was the first great king of the Danes, known for his ability to conquer enemies. Scyld becomes the great-grandfather of Hrothgar, the king of the Danes during the events of Beowulf. Hrothgar, like his ancestors before him, is a good king, and he wishes to celebrate his reign by building a grand hall called Heorot. Once the hall is finished, Hrothgar holds a large feast. The revelry attracts the attentions of the monster Grendel, who decides to attack during the night. In the morning, Hrothgar and his thanes discover the bloodshed and mourn the lost warriors. This begins Grendel's assault upon the Danes. Twelve years pass. Eventually the news of Grendel's aggression on the Danes reaches the Geats, another tribe. A Geat thane, Beowulf, decides to help the Danes; he sails to the land of the Danes with his best warriors. Upon their arrival, Hrothgar's thane Wulfgar judges the Geats worthy enough to speak with Hrothgar. Hrothgar remembers when he helped Beowulf's father Ecgtheow settle a feud; thus, he welcomes Beowulf's help gladly. Heorot is filled once again for a large feast in honor of Beowulf. During the feast, a thane named Unferth tries to get into a boasting match with Beowulf by accusing him of losing a swimming contest. Beowulf tells the story of his heroic victory in the contest, and the company celebrates his courage. During the height of the celebration, the Danish queen Wealhtheow comes forth, bearing the mead-cup. She presents it first to Hrothgar, then to the rest of the hall, and finally to Beowulf. As he receives the cup, Beowulf tells Wealhtheow that he will kill Grendel or be killed in Heorot. This simple declaration moves Wealhtheow and the Danes, and the revelry continues. Finally, everyone retires. Before he leaves, Hrothgar promises to give Beowulf everything if he can defeat Grendel. Beowulf says that he will leave God to judge the outcome. He and his thanes sleep in the hall as they wait for Grendel. Eventually Grendel arrives at Heorot as usual, hungry for flesh. Beowulf watches carefully as Grendel eats one of his men. When Grendel reaches for Beowulf, Beowulf grabs Grendel's arm and doesn't let go. Grendel writhes about in pain as Beowulf grips him. He thrashes about, causing the hall to nearly collapse. Soon Grendel tears away, leaving his arm in Beowulf's grasp.

Africa: Europe Colonization Through Imperialist Aggression Essay

Africa confronted colonization from Europe through imperialist aggression, diplomatic pressure and military invasion during the late 1800’s and early 1900’s. During this time period, African civilizations put up numerous methods of resistance in an effort to stop the European colonization. These resistances failed and by the 20th century most of Africa was colonized. The Europeans desire to colonize Africa was motivated by economic, political and social elements following the breakdown of slave trading. This led to a frantic struggle to establish different parts of the African continent for trade while the Africans fought free trade. African military fought European colonization through guerrilla warfare because the stateless societies did not have an established military. The use of African military was utilized in more centralized states such as Ethiopia and Zulu. One example of African resistance was brought about by Samory Toure of West Africa who fought the French by the use of military and diplomatic resistance between 1882 and 1898. Most African societies fought aggressively and courageously in an effort to keep control over their country. In the 19th century it was evident that they had lost and their fight and found themselves facing revolutionary changes. The lack of technology was one of the main reasons for their loss. African’s mainly used bows, arrows, spears and some cavalry rifles. It was at this point in time most of Africa was colonized by seven European powers, which had established colonial state systems. These colonial state systems were authoritarian and bureaucratic mainly imposed by force. (Iweriebor, Ehiedu , n.d) Because of the European colonization upon Africa came a syncretism of culture, society and production. Islam and Christianity were introduced to West Africa between the ninth and the tenth century by way of missionaries and trading. Islam was accepted in the 11th century by numerous rulers and has since grown to be a prominent religion in West Africa by becoming incorporated into the laws, cultures and political economy of different regions. Today over 50% and many cities in West Africa are of Muslim including Nigeria and Sierra Leone. Cities such as Mali, Senegal, Mauritania and Gambia are over 90 % Muslim. Christianity in Africa has a shorter history because it was not introduced until Europeans began exploring and colonizing Africa. Christianity was introduced to Africa in the 15th century through the European missionary work and is still being cultivated today by Christians all over the world. The city of Cape Verde is mostly Christian based while the city of Chana is over 60% Christian. While Christianity and Islam beliefs are present within Africa the most common religious practice in Africa falls within the indigenous category. Africans have however combined their pre-colonial beliefs with those of Christianity and Islam thus creating a syncretism of religion. (Exploring Africa, n.d.) The economy in Africa greatly changed from the European colonization. During the colonial period, most European colonizers grew crops strictly to sell them. The economy was based upon exporting raw materials and importing manufactured items. Some examples of the exports would be cotton, oil and minerals while the importing was generally machines, equipment and textiles. In almost every instance of instance of trading, one of the primary trade allies for each African country is a corresponding past colonizer. In addition, there are only a few primary trade partners are with other African countries. Therefore, international trade relations of Africa are focused toward industrialized nations. (Exploring Africa, n.d.) Reference: Iweriebor, Ehiedu (n.d) The Colonization of Africa, retrieved from: http://exhibitions.nypl.org/africanaage/essay-colonization-of-africa.html Exploring Africa (n.d.) Unit Four: Regional Perspective, Retrieved from: http://exploringafrica.matrix.msu.edu/students/curriculum/m17/activity3.php

Los Angeles Kings Marketing Plan Essay

I. Executive Summary The NHL has seen its fairs share of storied franchises, but non-however may stick out more than the Los Angeles Kings. At one time the Kings had acquired arguably, the best player to ever lace up his skates in Wayne Gretzky and were competing for the Stanley Cup year-in-and-year-out. The Kings have been long regarded as one of the better ran franchises in sports, thanks to managements commitment to winning. However, the Kings have not managed their ultimate goal of a Stanley Cup, they manage to remain competitive every year. The closest they came was in 1993, where they lost to the Montreal Canadians in the Stanley Cup Finals. Behind the play on the ice though comes a marketing strategy that ties it all together. This strategy will be developed in conjunction with, Vice President of Marketing Jonathon Lowe, and team owners Philip Anschutz and Edward Roski Jr. The following strategy will include sales, promotions, merchandising, advertising/sponsorships, public relations, and then of course community relations. The Kings came to the NHL in 1966, as apart of the â€Å"new 6† that doubled the size of the NHL and brought a franchise to Southern California. Then owner of the Los Angeles Lakers, Kent Cooke brought his passion for the sport of hockey, and for the city of Los Angeles together when he created the organization. After 44 seasons of hockey the Kings are now one of the more storied franchises in the NHL today. This past season the Kings enjoyed a great fan turnout averaging 18,803 fans filling the building to an average of 99.8% capacity, up 6% from the previous season. The Kings do not have to compete with the LA Lakers or Clippers of the NBA so much being as how all three teams play out of the Staples Center, but in a city like LA where the entertainment dollar is more competitive now than ever, it is important for the Kings to stay ahead of the rest of the competition. Fans need to know that they have the opportunity to catch the most exciting game on ice, every time the Kings play at home. If there is one thing LA fans are notorious for it is only coming to â€Å"important† games. That is why we need to branch out to new fans and make sure old fans still know the Kings run this town. II Sales: Sales, the lifeblood of any organization, the biggest factor that separates a successful franchise to a non-successful franchise. The Kings currently have their season ticket plan broken up into several different categories they include, full/half season ticket plans, along with 10-game deals, a Wild West package, and then single/group ticket sales. Also there are Royal benefits made available to full/half season ticket holders, and 10-game ticket holders. By becoming a season ticket holder be it full, half, or a 10-game plan the fan is entitled to Royal benefits that include but are not limited to: * Stanley Cup Playoff Ticket Priority * Significant saving on tickets * Flexible interest free payments * 10% off at the team LA Store * Ability to purchase advance tickets to other events at the Staples Center, Home Depot Center, LA LIVE and more * Ability to purchase Staples Center pre-paid parking They also include Royal Service Programs that include: * Access to a personal Season Ticket Service Executive * Kings CARE donation program (this gives the ticket holder the opportunity to donate unwanted tickets to the Kings CARE foundation) * Ability to upgrade account or add tickets to account * Access to LAKings.com/seasontix this website give the fan the option to view their account, access tickets, make payments, renew tickets, and sell tickets on Ticketmaster’s TicketExchange They also include Royal Treatment: * Receive invites to exclusive Team Member events like, a Meet the Players Party, State of the Franchise, private practices, listen in on conference calls, and much much more * Refer a friend to season tickets and receive free Team LA gear. The Kings play 82 regular season games in the Western Conference, Pacific division. Of these 82 games 41 are played at home, the rest on the road. For all 41 home games the ticket sales are as follows: The Kings offer great deals to buy tickets in bulk, i.e. season tickets and are willing to sacrifice some profits to bring fans into the arena. The only thing that the Kings lack in their season ticket packages are names that people can get excited for. The full season ticket holder package will be renamed the â€Å"King’s Royal Court†, this is something that will help the fan feel more connected to the team. The half season ticket holder package will be known as â€Å"the Royal package of the Crown†. The 10-Game packages needed names with a little more spunk so instead of the 10-Game, Big Game package, it will be known as the â€Å"10-Game War† to because it is war on the ice and the team will be playing some of the best competition the NHL has to offer. The Weekend Plan could be renamed â€Å"Time Away From the Throne†, because it is a weekend and people typically do not have to work. I like the name of the Flex package because it tells the consum er exactly what they are getting. Following package sales are individual ticket sales and group ticket sales. Single game tickets can be purchased through the box office or the team’s website via Ticketmaster. Pricing for tickets are based on demand, opponent, day of week, and number of days before the game. Prices may vary from week to week and will go up or down each Wednesday based on these factors. The way the price for tickets is determined is very interesting, it is good for the fans and bad for the fans, because the system relies heavily on what games being played and there performance of the team. This gives fans with a lower level of income the ability to catch a Kings game, even though the opponent might not be that good. Group tickets are available to groups of 15 or more and offer value priced seating based on the game. The idea behind group seating is to bring the groups, pride, passion, and power to the Staples Center to support the LA Kings. The Kings work with multiple youth hockey organizations, along with other organizations throughout the area to achieve group sales. III Promotions The Kings do an excellent job with promotions to get fans into the arena, different nights of the week have a different theme, all of which appeal to the people who live in the Los Angeles area. The promotions schedule is as follows: * Oct. 18: Opening Night * Oct. 22: Law Enforcement Appreciation Night * Oct. 25: Kroq Tailgate, Hockey fights cancer * Nov. 3: Canadian Heritage Night * Nov. 5: Waste Management â€Å"Green Game† * Nov. 8: Native American Pride Night, USC vs UCLA * Nov. 12: Boy Scout Night * Dec. 1: Career Night * Dec. 10: Legends Night, Firefighter Appreciation Night * Jan. 2: Legends Night * Jan. 5: Faith & Family Night * Jan. 9: Russian Heritage Night * Jan. 12: Waste Management â€Å"Green Game† * Jan. 19: Jewish Pride Night * Jan. 23: Armenian Pride Night * Feb. 18: Legends Night, Black History Night * Mar. 3: Waste Management â€Å"Green Game† * Mar. 22: Law Enforcement Night presented by Enterprise Rent-a-center Along with these promotions that are geared towards promoting community bonding there is Military Mondays which honors those who have served in our military, Website Wednesdays which offer different deals on Wednesday of ever week, and Student Nights which are games that offer discounted tickets to all students with valid ID. IV Merchandising Merchandising deals with all aspects of the game, it is the difference between any old game and a sporting event. The fact that when a fan enters the Staples Center they are welcomed to a sea of black and purple and blinded by the Kings crown is what makes a Kings game a Kings game. The Kings are fortunate to have a very intensive website dedicated to Merchandise that includes jerseys, tee shirts, golf shirts, sweatshirts, and much more. The goal behind the Kings merchandising techniques is that everyone who walks into Staples Center better be wearing some type of Kings memorabilia and if they are not they better walk out with something on. In the arena itself there is a store dedicated to offering women’s apparel. The store had pink and form fitting hockey jerseys for women because the normal jerseys are too big. The store also had Kings shirts that are a little more flashy than normal and would appeal more to a women’s eye. Along with the women’s store there are several stores in the arena that are designed for children. These stores have Kings toys and mini hockey sticks, plus clothes and jerseys designed for children to wear. All along the arena there are places for men to buy merchandise they include jerseys, hats, tee shirt, sweatshirts, hockey pucks and much more. Some of the more popular items are the shirts designed for women, golf balls and hockey puck with the Kings logo on it. The Kings have a very recognizable brand and are amongst the top teams in revenue generators for the NHL. V Sponsorships The Kings have formed multiple corporate sponsorships that help fuel their organization. Most notably is Staples, whom own the naming right to the arena they play in but that is also in conjunction with the Lakers, Clippers, and city of Los Angeles. On top of that the Kings have teamed up with Verizon Wireless and Wells Fargo both of which are huge national organizations. The Kings also pair up with corporations to bring events to games. The Kings have deals wit h Pizza Hut to sponsor events, Waste Management sponsors â€Å"Green Games† for the Kings, and Kroqs also sponsored a themed game promotion. Sponsorships are a huge part of revenue and the best way to attract new sponsors is to attract fans. Some suggestions that the Kings could use would be to get a company to sponsor some type of ticket deal, it would reduce the cost to the consumer, and could come with coupons to use at the sponsoring company’s facilities. Another sponsorship idea is to have corporate sponsored events like a golf outing for charity or something of that nature. The Kings have the luxury have having a giant billboard that surrounds the ice they play on so corporate sponsors are not too hard to come by. Some notable sponsorships are Delta, Carl’s JR, Hooters, Toyota, and the Penalty Box, which is a bar located in South LA dedicated to the Kings. Another way the Kings could promote corporate sponsorship is through some type of wellness card. All card carriers would receive benefits to participating companies, and could include money off food, gas, or clothing. The card is something that can purchase through the LA Kings and will offer deals to its card carrier. VI Public Relations Public Relations are important to any organization and the Kings are no exception to this. The Kings already do an excellent job with their PR. The teams website is more than informative and gives fans a very hands on approach to press releases, game notes, and player stats/news. The idea behind good public relations is that by being perceived as good in the public’s eye will equate to more ticket sales and more support of the team. No one will support a team that is full of classless thugs, and that is why the website is so interactive. The fans have a chance to read up on their favorite players, see where they are from, and their career stats. That is fairly basic though, I propose each player prepares a short, quick, bio about themselves answering some fun questions like â€Å"what’s your favorite movie?,† â€Å"what’s your favorite food?†, â€Å"who is your favorite band?†. Questions that when answered will give the fan one more possible way to connect to their favorite athlete. Not only that, but by doing this it will give fans the chance to get to know new players. Another big part of PR is getting team new out their fast before the media gets the wrong story out there. The Kings have all updates on player personnel available on the team website and also through the teams’ Twitter and Facebook accounts. The Kings have 165-thousand Facebook fans and 49.6-thousand followers on Twitter. The Kings have really utilized social media as a positive tool while dealing with Public Relations. VII Community Relations Community Relations is similar to PR but deals more with the local community at hand rather than the view of the team under the national spotlight. For the Kings the city of LA has been very gracious hosts and the Kings have returned the favor significantly. The Kings have been in the area for the last 44 years and have maintained an excellent presence in the city. In 1996, the Kings started the Kings CARE Foundation, which is dedicated to helping less fortunate kids get through school by providing educational support the Kings were able to raise $3.5 Million since being started. This includes a $250-thousand donation that was used to help fund the Children’s Museum of Los Angeles, and another $250-thousand donation that was dedicated to AIDs victims. Another thing the Kings do is Kids Ice Knights, which donates over 10,000 tickets a year to kids who cannot afford to go to Kings games. The Kings Care Foundations hosts a silent auction every year that benefits the Children Cancer Research Fund, the items up for auction were tee shirts designed by team players and those associated with the Kings. The players all designed a dog bowl that were auctioned off, all proceeds of this went to the Society of the Prevention of Cruelty to Animals Los Angeles. The 2006-2007 campaign gave the Kings the opportunity to work with Carmen Electra’s fundraiser, Head to Hollywood, which benefits survivors of brain cancer/head trauma. The team sponsored events at their home games where Miss USA and other celebrities shot pucks into an empty net to raise money. Every Wednesday the Kings feature children up for adoption in the greater LA area. In 1998, the Kings began a scholarship fund for fallen friend Michael Jund, and has been changing the lives of its recipient for over a decade. Finally the Kings pair with Toys for Tots around the holidays to bring holiday cheer to children. The Kings take a very active role in the community. On top of all of this players are constantly visiting the less fortunate and making sure the community knows the Kings care. It is important for the Kings to maintain their strong community ties because every season starts with the off-season.